Expert tips for how to maximize your impact on the top 3 social media platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge,...
Influencer marketing for B2B: 4 examples that prove it can work
While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of influencer marketing, and many B2B...