6 tips you need to get SEM forecasting right
Forecasting is one of those… things. There’s a myriad of thoughts running through your mind. Each thought casting doubt in the accuracy of your glorified guess. Do I aim low or high? What if I’m wrong?!? What is competition going to do this year? There are so many unknowns, how can I predict what’s going to happen when I’m not a wizard? You have far more information available than you can...