Improving your paid search campaign’s click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.
In this installment of Ask The PPC, we’ll tackle the question:
What can I do to improve my CTR?
Click-through rate (CTR) is the amount of clicks achieved off of impressions secured.
Improving CTR comes down to pulling one of three...
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