How to know if you’re producing quality content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
Tips for effective native advertising
Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR). Yoori Hwang (Myongji University) and Se-Hoon Jeong (Korea University) tackled this subject in a paper entitled, Editorial Content in Native Advertising: How Do Brand Placement and...