Ecommerce is (still) the next frontier for influencer marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market. Sensitivities around the topic of the coronavirus have heightened the importance of brand- and relationship-building. Demand for sales-oriented influencer marketing, too, has...
The 6 best video types for growing your business
The popularity of video is undeniable. Whether for entertainment, information, or to drive sales, video is one of the most effective and engaging forms of communication today. The online consumption of video is now 15 times higher than it was in 2017. This represents an incredible opportunity for creators and businesses who are looking for fresh ways to capture the attention of their audience....
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
Content marketing ideas to use during the covid-19 crisis
This global pandemic has quarantined everyone, be it, businesses, or customers. However, one thing that has witnessed a multi-fold increase, even in such desperate times, is content consumption. This reiterates the fact that the demand for such content in the market is massive. With the increasing panache and prominence of digital mediums, content is truly a successful survivor of the Covid-19...
Which PPC metrics should you focus on?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Here are some key paid search metrics to look at. There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI. In this installment of Ask Me Anything About PPC, we will address the following question: “Which metrics should I actually pay...
How do I improve my click-through rate (CTR)?
Improving your paid search campaign’s click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR. In this installment of Ask The PPC, we’ll tackle the question: What can I do to improve my CTR? Click-through rate (CTR) is the amount of clicks achieved off of impressions secured. Improving CTR comes down to pulling one of three...
17 ways PPC can help your business survive economic crisis
People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable,...
5 can’t-miss e-commerce personalization ideas
It’s time to move beyond mere product recommendations. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that...
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...