B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve CX. Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as...