The importance of understanding your customers (and what to do about it)
Branding isn’t about your color scheme, or the clever tagline you come up with from the confines of your office. Branding is about how your customer actually perceives you. If your customer perceives you as filling a need (tangible or psychological) they have, that’s the essence of good branding. With this perspective in mind, it becomes clear that the first step to successful branding is...
How to train your B2B customer support team to build a loyal customer base
Building trusting customer relationships takes time and constant interaction, and there is no “one-size-fits-all” solution. In B2B, your customer is your most important asset. Not only do you rely on them to keep current operations successful, you lean on them as references to potential customers so your business can continue to thrive in the future. Building these trusting...
5 reasons micro-influencers shouldn’t be ignored
Get better engagement and a more targeted audience while spending less on your marketing budget. There is a good chance you have heard of influencer marketing — it’s a highly effective way to drive sales far more effectively than traditional online marketing. But, you don’t need a Kardashian to run a successful influencer marketing campaign. Using micro-influencers with smaller, more...
7 signs your personal brand needs work
“Personal branding is one of the most important skills that every professional must master at some point in their career,” marketing speaker Seth Price says on his website. “It’s the culmination of many different skills.” Related: 5 Steps to Build Your Personal Brand He’s right: At the end of the day, your personal brand is the only thing you truly have. It’s your reputation online; and,...
Want loyal customers? Prioritize your customer service with these 4 tactics.
Customer insights. A welcoming environment. Transparency. You don’t need to be a rocket scientist to figure it out. What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service. Customer service doesn’t always generate the same media...